Advertising – Precious Information Or Vicious Manipulation?

Is advertising the ultimate means to inform and help us in our everyday decision-making or is it just an excessively powerful form of mass deception used by companies to persuade their prospects and customers to buy products and services they do not need? Consumers in the global village are exposed to increasing number of advertisement messages and spending for advertisements is increasing accordingly.

It will not be exaggerated if we conclude that we are ‘soaked in this cultural rain of marketing communications’ through TV, press, cinema, Internet, etc. (Hackley and Kitchen, 1999). But if thirty years ago the marketing communication tools were used mainly as a product-centered tactical means, now the promotional mix, and in particular the advertising is focused on signs and semiotics. Some argue that the marketers’ efforts eventually are “turning the economy into symbol so that it means something to the consumer” (Williamson, cited in Anonymous, Marketing Communications, 2006: 569). One critical consequence is that many of the contemporary advertisements “are selling us ourselves” (ibid.)

The abovementioned process is influenced by the commoditisation of products and blurring of consumer’s own perceptions of the companies’ offering. In order to differentiate and position their products and/or services today’s businesses employ advertising which is sometimes considered not only of bad taste, but also as deliberately intrusive and manipulative. The issue of bad advertising is topical to such extent that organisations like Adbusters have embraced the tactics of subvertising – revealing the real intend behind the modern advertising. The Adbusters magazine editor-in-chief Kalle Lason commented on the corporate image building communication activities of the big companies: “We know that oil companies aren’t really friendly to nature, and tobacco companies don’t really care about ethics” (Arnold, 2001). On the other hand, the “ethics and social responsibility are important determinants of such long-term gains as survival, long-term profitability, and competitiveness of the organization” (Singhapakdi, 1999). Without communications strategy that revolves around ethics and social responsibility the concepts of total quality and customer relationships building become elusive. However, there could be no easy clear-cut ethics formula of marketing communications.

ADVERTISING – PRESCIOUS INFORMATION OR VICIOUS MANIPULATION?

In order to get insights into the consumer perception about the role of advertising we have reviewed a number of articles and conducted four in-depth interviews. A number of research papers reach opposed conclusions. These vary from the ones stating that “the ethicality of a firm’s behavior is an important consideration during the purchase decision” and that consumers “will reward ethical behavior by a willingness to pay higher prices for that firm’s product” (Creyer and Ross Jr., 1997) to others stressing that “although consumers may express a desire to support ethical companies, and punish unethical companies, their actual purchase behaviour often remains unaffected by ethical concerns” and that “price, quality and value outweigh ethical criteria in consumer purchase behaviour” (Carrigan and Attalla, 2001). Focusing on the advertising as the most prominent marketing communication tool we have constructed and conducted an interview consisting of four themes and nine questions. …

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Free Satellite TV Programming- How to Get it

Satellite TV offers a lot of benefits to the viewers with its bigger variety of programming channels compared to cable TV. The picture quality is excellent because broadcasting is in digital format with crystal clear picture.  Satellite TV is usually accessible through paid services offered by satellite TV providers. But did you know that now you can get free satellite TV programming and enjoy thousands of channels without monthly bills?

Watching free satellite TV programming is a dream come true that will benefit most TV viewers. Imagine enjoying hundreds of TV channels without worrying about monthly payment for the service. This free satellite TV does not include setting up any satellite TV dish system to get free satellite TV programming. The procedure in getting this free satellite TV is much easier and you can get free programming in minutes after installation.

Free satellite TV programming is now possible with the use of satellite TV software. This is a new development from years or research and testing. A software that will allow you to watch satellite TV on your PC. The software is an easy to use computer program that will allow you to legally access satellite television channels from all over the world and sends them to your PC through the internet. This amazing discovery and development allows you to watch free satellite TV programming on your PC.

You do not need a satellite dish or satellite TV providers and you will not pay for subscription services. All you need is your computer and an internet connection which most people already have.  A one time payment for the software is much cheaper compared to the satellite TV subscription fee that most people are paying every month. After installation of the software you will enjoy free satellite TV programming without the monthly bills.

With advance technology now, there are more options for you to get the best services for a lower cost or almost free. Turn your computer into satellite TV and watch more then 3,000 free satellite TV programming visit Satellite TV for PC

To know more about electronic gadgets and downloads visit Great Discovery

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CHOOSING JAVA VS .NET FOR WEB DEVELOPMENT

Today, we have a wide range of programming languages which have helped us in creating projects for different purposes. Two major programming languages that have attained a huge amount of success in the recent years are Java and .Net. The Software Development Services Providers have used these two technologies on a very large scale. The field of web development has also been greatly benefited with the introduction of different programming languages.

In my article I would like to make you familiar with some exclusive facts about Java and .Net. The Software Development Services offered in the present year mainly involves the features of both these technologies.

Java has been exclusively used for carrying out efficient web development. Today, the web services are developed using the Java technology API? and tools which are provided by many integrated Web Services platforms. Various webservice stacks consists of JAX-WS, JAZB and WSIT which enable the programmers to create secure Web Services. JavaScript can actually make your website even more interactive. You can easily use the Java scripts in order to perform different activities such as form validation, browser identification and advertisement management etc. Using Java scripts can help your website feature rich with enhanced features. JavaScript can be easily used with any language that is used for web programming. You can easily use JavaScript to handle all your client side activities. Java also includes Ajax (Asynchronous JavaScript and XML). This feature allows a website to display its contents without the need of refreshing the web page again and again. It has also been helpful in transferring a large amount of data from the server side to the client side without much delay using XML.

On the other hand, ASP.Net programming has also been an immense success in the recent years. It allows the programmers to build dynamic websites, web services and web applications. In order to use the ASP .NET technology you need to have a web server and a .Net framework. The different steps which are involved in creating a simple ASP.NET web page include the following:-

?hoosing and defining the language you wish to use on the framework (like for eg: C# or Visual Basic).

?reating an HTML Form.

?ing this form to the server you wish to use.

?he processing to be carried out on the server side.

The web server can either be Microsoft IIS (Internet Information Services) or an Apache 2 .The different Software Development Services offered by the software firms include the features that have helped in completing the projects related to different fields within a very short span of time by using either of the technologies. The Software Development Services offered using these technologies have helped different business firms in achieving their goals within a short period of time. Having an excellent website for your business firm can help you achieve an immense amount of popularity all over the world. I hope by now you might have got an introduction about using Java and .Net for web …

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Desktop Applications Vs. Web Applications

Software application development began with desktop applications, which could be used on standalone machines only. However, with the advent of internet and online commerce, web application development gained importance. Word processors and media players can be considered to be typical desktop applications, while an online shopping cart on an ecommerce website can be considered as a web application.
By definition, a desktop application means any software that can be installed on a single computer (laptop or a desktop) and used to perform specific tasks. Some desktop applications can also be used by multiple users in a networked environment. Web application development, however, soon started replacing desktop applications for reasons of portability and better functions from usability point of view. Web application development is usually made on client-server architecture and use a web-browser as the client interface. This is one of the reasons why web applications are so widely getting popular. Though web applications offer a slight advantage over desktop applications, there is a very narrow chance of desktop applications becoming outdated. The primary reason for this could be the security issues and legalities associated with web based applications.
Following is a basic comparison on desktop and web based applications based on certain parameters:

  • Maintenance – web based applications need to be installed only once where as desktop applications are to be installed separately on each computer. Also updating the applications is cumbersome with desktop applications as it needs to be done on every single computer which is not the case with web applications.
  • Ease of use – desktop applications are confined to a physical location and hence have usability constraint. Web applications development on the other hand makes it convenient for the users to access the application from any location using the Internet.
  • Security – web applications are exposed to more security risks than desktop applications. You can have a total control over the standalone applications and protect it from various vulnerabilities. This may not be the case with web applications as they are open to a large number of users in the Internet community thus widening the threat.
  • Connectivity – web application development relies significantly on Internet connectivity and speed. Absence of Internet or its poor connectivity can cause performance issues with web applications. Desktop applications are standalone in nature and hence do not face any hindrances resulting from Internet connectivity. Connectivity also significantly affects the speed at which desktop and web applications operate.
  • Cost factor – web application development and its maintenance involve higher costs and mostly recurring in nature. Desktop applications are purchased one time and there are not continually occurring charges. However, in certain cases, maintenance fees may be charged.

Having considered the basics of desktop and web application development, the selection of a suitable type will depend on the business needs and factors discussed in the comparison given above.…

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Java Vs. Asp.net: an Extended Vision of New Programming Era

We are going to talk about two major standard programming languages which are used vastly nowadays. There are several contract programmers who are using both of them individually but the supporters of these two programming languages continue the battle with their own vision and no clear conclusion.

Recently Java used in web applications but naturally it is solely used for software development. As a language Java can be used in multiple sectors and only for this reason nowadays Java is going to grab the software industry in a quick manner. Where as, ASP is used for developing dynamic database oriented websites and as a Microsoft product, ASP always prefers Microsoft product mostly.

Active Server Pages (ASP) is used in Internet Information Server (IIS) which runs in another Microsoft sponsored server. As a programming language it is entirely used in web applications and it provides maximum security to its users than other cheap languages.

To do the freelance programmer jobs both of this two programming languages are used satisfactorily but the main difference is just in their cost, platform independency, security, usability, authenticity etc.

If you are thinking to create desktop applications you are searching for classy language then the suggestion going for the ASP (.net) direction. By using visual studio, you can accurately establish a functioning desktop application within few time periods by easily dragging components and dropping them as per your wish. By doing this process you can assemble maximum time for designing your back end and your application looks alike with several windows applications.

User Interface programming with java is not so simple like ASP, thus its takes minimum couple of weeks to happily accomplish. Now it can be easily calculated that several wee web applications is done by ASP very successfully apart using Java.

In case of software application you felt maximum hazards while using ASP programming language. Where as if you want to develop a software which is really sufficient in multi-user environment and which is accessible form different access levels (both internet and extranet) with strong database back ground then the advice goes for java programming.

In case of database compatibility, java is much flexible than ASP language. Database compatibility is really too luxurious for ASP because it only accessible by MS-SQL which is a Microsoft product, where as we can say that java is a database independent programming language.

When your thinking stuck into graphic then nowadays ASP (.net) is more effectively chosen than Java by contract programmers. The visual part of ASP is much appealing, much presentable and clear than java, thus in case of web application ASP programming is getting hype over Java. Both this two languages are safe by security point of view with their own levels, but in case of expenditure ASP (.net) is slightly reasonable than Java.…

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Web Site Marketing Internet Business Made Simple

Running a successful Internet business can be complicated if you don’t know how to do it right. Since the Internet is flooded with alot of information, it can be difficult to know how to build an online business the right way. Running a website marketing Internet business is easier than you think. When building an Internet business it’s important to become involved with a marketing and training system that will teach you the right steps to take. Make sure the system you become involved in teaches you about self-branding, and the concepts of Attraction Marketing. Also, make sure the training system is backed by proven leaders that have already learned these concepts and have become master marketers already. Remember, the number one key to building a successful web site marketing Internet business is marketing. The only way to achieve lasting success as an Internet marketer is to become a master at marketing.

Recently the way Internet marketing has been done over the years has changed. Marketers can no longer get away with generic capture pages and squeeze pages like they used to. Google has really put an end to this type of practice from Internet marketers. Google wants their customers to be provided with good content and information from the start, and capture pages and squeeze pages aren’t the way to do it. The best way to provide your prospects with content and make Google happy is to create your own self hosted WordPress blog. The most effective way to use your blog is to make good posts to your blog, then direct your prospect to your squeeze page or capture page. Marketing this way will build trust with your prospect first before you try to sell them something. Plus Google rewards marketers that do business this way.

When choosing the Internet business that’s right for you, make sure the business offers you long-term residual income potential as well as a high GPT (Get Paid Today) value. It’s important to have both of these concepts together when choosing the right opportunity. You need to Get Paid Today for the work you have done, and also have residual income potential to provide you with long-term financial security. If you are currently involved in a business and they don’t provide you with both of these concepts together, then it’s time to find another business opportunity that will.

If you want to have a successful web site marketing Internet business, the only way you will succeed is if you become a master at marketing. Marketing is the number one key to success with any business. The best way to become a master marketer is to become involved with a marketing and training system that will teach you the right steps on how to market yourself and your business the right way. Attraction Marketing is the basis by which all of your marketing efforts should be focused around. The reason why most network marketers fail is because they don’t know the concept of Attraction …

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Web Programming Projects

The overall concept of web-programming is based upon the creative of web-video campaign. The whole internet marketing methodology gets a new dimension after practicing this new idea. In fact, it has pushed the whole idea one step further.

Now, it seems as if the web is going to fill the vacuum which has been generated by the network broadcasters, but still a many questions are unanswered. For instance, how can someone experience advantage of the opportunities provided by web programming?

Basic aspects of web programming (in contemporary society)
•    A very famous author, ‘James E. Aisner’ quoted in his article ‘More Than A Name: The Role of Brands in People’s Lives’ that there are approximately fifteen types of consumer and brand relationship. The ultimate aim of Web-programming marketing initiative is to find, and promote the most appropriate and beneficial brand relationship.
•    Such relationship is being strengthened by various things but newly introduced concept of infotainment is prominently prevailing even on web pages. It is the smart amalgamation of information and entertainment. Hence, evening news is gaining more popularity than a hard news and similar advantages have TV channels like discovery, history, geographic channel and so on.
•    Certainly, websites are now not only restricted  to online brochures or catalogs. We have become more demanding from our website and hence incorporated audio, video, animation and lot more other interesting stuffs.

With the support of all above mentioned points we can definitely draw a line about Web-programming. We can recognize it as a marketing campaign which includes series of episodic Web-videos tied together by plotline and character development. We can also refer it as an ongoing initiative that smartly knits marketing stuffs into its storyline.

It is true that the whole process of web programming may require bit more amount of money. But, it would be unfair to expect instant return. We must remember that web programming is also an integral part of marketing and hence, it is all about brand relationship with the potential customer. A successful web programming campaign includes four essential elements as famous author, producer, screenwriter, and lecturer, ‘Syd Fiels’ mentioned in his book “The Screenwriter’s Workbook” viz. need identification, point-of-view, attitude, and transformation.

Technical aspects of web programming

Web development is another important aspect of web programming. It flourished since the mid 1990s. As per experts’ estimation, it would grow approximately with the rate of 20% by 2010. Easy accessibility of web development tools has also promoted the concept of web programming in its new form. For instance, LAMP (Linux, Apache, MySQL, PHP) is available free of cost. Another immensely popular sample is WYSIWYG web development software that includes Adobe Dreamweaver or Microsoft Expression Studio (formerly Microsoft Frontpage).

Easy accessibility of software and web development tool is probably not enough and hence only 20% growth rate has been expected. Otherwise it must be something substantial like 50-100%. So, the thing is lacking, knowledge of HyperText Markup Language (HTML), or other programming languages.

Effective web programming is …

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Internet Marketing – Evolution Or Bust

BRICK | internet marketing Lancashire is a full service marketing, SEO and consulting department offering comprehensive Internet Marketing Solutions We combine our extensive qualified experience and knowledge in Internet marketing techniques to create an effective internet presence for our clients that generates not only a substantial increase in qualified traffic but also positive return on investment for our clients.

Evolution or Bust

Over the past three years, search engine marketing has become the fastest growing marketing/advertising medium in the world. New SEO firms are emerging and established SEO firms are growing rapidly.

Website owners and webmasters are advised to ask serious questions and don’t be afraid to challenge an SEO’s knowledge of the environment. With change comes confusion and we are noting a number of new firms playing on that confusion in order to see short term gains.

Our Internet Marketing Services

BRICK create a customised marketing plan to provide your business with a powerful Internet presence that meets your needs. We focus on first designing websites that perform well in search engines and excel in usability, which leads to increased revenue for our clients.

Make sure your website can be found on the Internet. We offer Internet marketing plans that include the following services: Search engine optimisation, email management, social bookmarking, viral marketing, press releases, article submissions, back linking, analysis and more.

Email List Management & Newsletters

The ability to communicate with your customers, past, present and future is perhaps one of the most valuable aspects of web based marketing. Spam (unsolicited email) is perhaps the most negative aspect of email based marketing. Brick technology can help you achieve the goal of reaching your customers by establishing an email data capture program that is secure, meets all EU directives, looks terrific and will be welcomed. We can assure that your email correspondence will be welcomed and viewed by the intended recipients by using our double legal opt in e-mail newsletter system.

An email database properly managed is the best and least expensive way to reach your growing customer base. Whether you’re sending out a monthly newsletter, special offer, or an update on your business notifying your customer via email is the quickest, most cost effective environmentally responsible and universal way to stay in contact with your customers. To demonstrate the potential and magnitude of well managed email capture and an email database management program we present the following example:

If a Business was to collect 20 email address per day from its reception or telephone callers and an additional 20 per day from potential visitors viewing your website you would establish a qualified list of individuals (that wish to be contacted by you) of 14,600 a year or 43,800 in three years. If you were to use this database monthly to notify these subscribers of a special promotion and only 1% respond to it this would translate into 438 additional outcomes each month.  It is vital that every business have a data capture program. If you don’t, you need …

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Web Video – Boost Google Page Rank

Omaha, NE)  —  Breaking News…Web Video Works to boost Google Page Rank. This year, Stern PR Internet Marketing Omaha NE discovered the potency of web video marketing & SEO – with proven results.”The hottest ahead-of-the-trend SEO approach I now use is – web video & mass submission. I design professionally produced video commercials, code the content, then handle the rest. It works!” notes Susan Stern, of Stern PR Internet Marketing in Omaha NE.

Most Omaha businesses remain completely unaware of internet video’s power to boost a company’s search engine listing rank

“For Home One Roofing, Omaha NE, after producing a great video, Stern PR uploaded it to certain sites in mass, using the proprietary key-word rich titles, descriptions and tags and boom. “My client’s listing now appears on the 1st page of google –in the top three – of search engine terms beating out 119,000 competitors.  Wow!”

“For my own business, a search for ‘Email Marketing’ resulted in 1st page google ranking. So, I beat out 319,000 competitors. Now that is a great result,” says Susan.

Stern PR caught onto effective Search Engine Marketing based on the goings on of the internet marketing industry. First off, there’s a massive appeal for online video, the need to translate this content into sales and the Google-YouTube purchase.

Further research reveals that analysts predict that web video marketing will grow exponentially in 2010. It’s common knowledge that Google, gives higher page ranking based on a video uploaded to a website, on its business listings, and submitted to certain social networking sites elsewhere.  Google recently announced that its spidering techniques now convert the audio into text – yet another layer to help an Omaha business boost its search engine ranking.…

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Website Marketing Plan: Shoots up Online Business Prospects

Online market is the most volatile place where one can predict the ups and downs. And the podiums where the online ads for marketing a website are placed are full of crowd. Simply entrepreneurs cannot initiate the battle for establishing a permanent online store.

Whatever be the odds marketing of a website has to be geared up with a concrete website marketing plan. A website marketing plan gets the cutting edge when a group of experience SEO professionals inculcate all the competencies which are valid in the market. The inclusion of these competencies definitely shoots up all kinds of online business prospects for garnering lots of revenues.

As the Internet market is very vast a new comer should be accompanied with an effective web marketing blueprint. Most of the online experts around the globe say that it has occurred that multiple online companies have lost a big share in the last decade in the volatile online market just because their website marketing plans were not up to the mark. Wherever an individual decides to get an exposition of his website his web marketing strategy should have the global standard. Today there’s nothing called domestic Internet business. Rather every local online business is an international online business.

If in case one’s online business is actually focused on a local market say California then he should set his website marketing plan on the basis of this local region. It all depends upon what kind of products and services this individual has got. If the products and services are meant for local customers only then in that case the web marketing plan can be projected from the angle of local market only. Otherwise in case of products and services meant for a group of international audience then the marketing plan can be done according to international standard. Hence with a bagpack of effective website marketing plan an entrepreneur can resume to shape his dreams.…

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