Internet Marketing – Evolution Or Bust

BRICK | internet marketing Lancashire is a full service marketing, SEO and consulting department offering comprehensive Internet Marketing Solutions We combine our extensive qualified experience and knowledge in Internet marketing techniques to create an effective internet presence for our clients that generates not only a substantial increase in qualified traffic but also positive return on investment for our clients.

Evolution or Bust

Over the past three years, search engine marketing has become the fastest growing marketing/advertising medium in the world. New SEO firms are emerging and established SEO firms are growing rapidly.

Website owners and webmasters are advised to ask serious questions and don’t be afraid to challenge an SEO’s knowledge of the environment. With change comes confusion and we are noting a number of new firms playing on that confusion in order to see short term gains.

Our Internet Marketing Services

BRICK create a customised marketing plan to provide your business with a powerful Internet presence that meets your needs. We focus on first designing websites that perform well in search engines and excel in usability, which leads to increased revenue for our clients.

Make sure your website can be found on the Internet. We offer Internet marketing plans that include the following services: Search engine optimisation, email management, social bookmarking, viral marketing, press releases, article submissions, back linking, analysis and more.

Email List Management & Newsletters

The ability to communicate with your customers, past, present and future is perhaps one of the most valuable aspects of web based marketing. Spam (unsolicited email) is perhaps the most negative aspect of email based marketing. Brick technology can help you achieve the goal of reaching your customers by establishing an email data capture program that is secure, meets all EU directives, looks terrific and will be welcomed. We can assure that your email correspondence will be welcomed and viewed by the intended recipients by using our double legal opt in e-mail newsletter system.

An email database properly managed is the best and least expensive way to reach your growing customer base. Whether you’re sending out a monthly newsletter, special offer, or an update on your business notifying your customer via email is the quickest, most cost effective environmentally responsible and universal way to stay in contact with your customers. To demonstrate the potential and magnitude of well managed email capture and an email database management program we present the following example:

If a Business was to collect 20 email address per day from its reception or telephone callers and an additional 20 per day from potential visitors viewing your website you would establish a qualified list of individuals (that wish to be contacted by you) of 14,600 a year or 43,800 in three years. If you were to use this database monthly to notify these subscribers of a special promotion and only 1% respond to it this would translate into 438 additional outcomes each month.  It is vital that every business have a data capture program. If you don’t, you need …

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Web Video – Boost Google Page Rank

Omaha, NE)  —  Breaking News…Web Video Works to boost Google Page Rank. This year, Stern PR Internet Marketing Omaha NE discovered the potency of web video marketing & SEO – with proven results.”The hottest ahead-of-the-trend SEO approach I now use is – web video & mass submission. I design professionally produced video commercials, code the content, then handle the rest. It works!” notes Susan Stern, of Stern PR Internet Marketing in Omaha NE.

Most Omaha businesses remain completely unaware of internet video’s power to boost a company’s search engine listing rank

“For Home One Roofing, Omaha NE, after producing a great video, Stern PR uploaded it to certain sites in mass, using the proprietary key-word rich titles, descriptions and tags and boom. “My client’s listing now appears on the 1st page of google –in the top three – of search engine terms beating out 119,000 competitors.  Wow!”

“For my own business, a search for ‘Email Marketing’ resulted in 1st page google ranking. So, I beat out 319,000 competitors. Now that is a great result,” says Susan.

Stern PR caught onto effective Search Engine Marketing based on the goings on of the internet marketing industry. First off, there’s a massive appeal for online video, the need to translate this content into sales and the Google-YouTube purchase.

Further research reveals that analysts predict that web video marketing will grow exponentially in 2010. It’s common knowledge that Google, gives higher page ranking based on a video uploaded to a website, on its business listings, and submitted to certain social networking sites elsewhere.  Google recently announced that its spidering techniques now convert the audio into text – yet another layer to help an Omaha business boost its search engine ranking.…

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Website Marketing Plan: Shoots up Online Business Prospects

Online market is the most volatile place where one can predict the ups and downs. And the podiums where the online ads for marketing a website are placed are full of crowd. Simply entrepreneurs cannot initiate the battle for establishing a permanent online store.

Whatever be the odds marketing of a website has to be geared up with a concrete website marketing plan. A website marketing plan gets the cutting edge when a group of experience SEO professionals inculcate all the competencies which are valid in the market. The inclusion of these competencies definitely shoots up all kinds of online business prospects for garnering lots of revenues.

As the Internet market is very vast a new comer should be accompanied with an effective web marketing blueprint. Most of the online experts around the globe say that it has occurred that multiple online companies have lost a big share in the last decade in the volatile online market just because their website marketing plans were not up to the mark. Wherever an individual decides to get an exposition of his website his web marketing strategy should have the global standard. Today there’s nothing called domestic Internet business. Rather every local online business is an international online business.

If in case one’s online business is actually focused on a local market say California then he should set his website marketing plan on the basis of this local region. It all depends upon what kind of products and services this individual has got. If the products and services are meant for local customers only then in that case the web marketing plan can be projected from the angle of local market only. Otherwise in case of products and services meant for a group of international audience then the marketing plan can be done according to international standard. Hence with a bagpack of effective website marketing plan an entrepreneur can resume to shape his dreams.…

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Blue Whale Digital is fastest growing SEO Search Engine Optimization Company in UK

Search Engine Optimization (‘SEO’) is how Blue Whale Digital, the best SEO company in London UK, can help you to increase the number of visitors to your website by improving its ranking in the results yielded by search engines. The higher the position of your website, the higher the chance a user will visit your website.

Blue Whale Digital is one of the leading SEO Companies in London UK providing extremely helpful and cost effective Search Engine Optimization Services like Google Page 1 ranking results, manual quality Link Building, Article writing & submission, Directory Submission Services, Local and Global SEO Ranking Services, Keyword based SEO Services, Cheap SEO Company UK, Customize SEO Packages, Cheap SEO Services, Internet Marketing, Digital Branding, Email Web Marketing, Google Adwords PPC CPM CPC CPA Management Services, Google Pay per Click Advertising, PPT Video Marketing, Online Ad campaigns, Social Media Marketing Strategy, latest Google Yahoo Bing SEO Tips and Techniques, WordPress Blog SEO and News Content Writing to get your business on top of search engine results through various expert Search Engine Optimization techniques for clients based in UK.

These days, the internet plays a vital role in helping surfers find just about anything and the first thought is often “let’s check on Google”! Thus if a website is not optimized for search engines then the purpose of having a website gets defeated because internet users will never be able to find it while searching on search engines.

Search engines are the key to finding specific information on vast expanse of World Wide Web. Without sophisticated search engines, it would be virtually impossible to locate anything on the Web without knowing a specific URL. As the search engines are getting more and more sophisticated they are also making there algorithms for ranking websites stronger. The reason they are doing is to be able to give the most appropriate result to the user searching the internet.

Good Search Engine Optimization involves much more than keywords and phrases. Good   SEO Services UK also utilizes many areas of web design as well. Proper use of links, title tags and keyword phrases will help get your site the ranking that you were looking for. Not sure what search engine ranking is or why it is important? Consider this- when potential customers type keywords into a search engine, relevant sites will appear in a specific order. Those sites with better SEO will appear sooner than sites that are lacking sound SEO practices. This is important as it has been proven that a customer will generally only look at the first two to three pages in order to find website links that they are interested in exploring. If your site ranks lower than that you may just end up missing out on potential customers.

Now, to make a website popular quickly, people started using a “cheat” called “black hat” to easily get a good ranking in the search engine results. However the advanced and strong algorithms of the search engines have …

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Insurance Agency Websites And The Call To Action

Perhaps your insurance agency has embarked upon a new insurance agency website marketing plan. Your plan might include a comprehensive website redesign replete with updated branding and a contemporary look and feel. You may have hired a copyrighter or editor to punch up your content, and spent a significant amount of time ensuring information on all of your insurance lines are included on your new and improved insurance agency website. Hopefully you added a insurance agency blog and other types of dynamic content to improve your website stickiness. However, the question still remains, what have you done about your “call to action”?

According to businessdictionary.com a call to action is defined as, “The portion of an advertisement or marketing effort that requests that a consumer perform a specific action. Examples of calls to action include the purchase of a good or service or the completion of a questionnaire.” This is a good start to for our insurance agency website call to action discussion. There are many calls to action you can use on your insurance agency website:

  1. Click here to subscribe to our newsletter
  2. Click here to register for our workshop
  3. Click here to register for our next webinar
  4. Click here for a quote
  5. Click here to request additional information
  6. Click here to receive our case studies
  7. Click here to chat with a representative
  8. Click here to be connected with a licensed agent
  9. Click here to watch our video
  10. Click here to see what our clients have to say

These are just a few examples of insurance agency calls to action. The first 6 examples, which are boldfaced, would result in the receipt of contact information. A simple form would appear and your prospect would fill out a few fields, like name, company and email address. Items 7 and 8, noted in italics, would result in direct contact with agency personnel either via a text chat or live phone call. The last two items, 9 and 10 would result in additional insurance agency website review, with a goal of a more engaging call to action on an ensuing web page.

There are many more call to actions, though you certainly wouldn’t use all of these on any given insurance agency web page. In fact, most of the time, you should have one call to action per page, unless you’ve segmented you web page into specialty lines with each containing a clear, compelling and succinct call to action. With the increasing emphasis and importance of insurance agency websites as they pertain to an overall insurance agency marketing plan, the creation, position and type of call to action is extremely important to your overall web strategy. Remember, if your insurance agency plans to invest time or money in an overall insurance agency website marketing plan, which can include insurance search engine marketing, insurance agency SEO and possibly even agency PPC campaigns, you must ensure you have given significant consideration to your call to action.…

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Online marketing – what it is and why does it matters

Digital Marketing:  The process of promotion of brands, products, merchandise or services through one or more forms of electronic media platform is digital marketing. Like, publicity through any digital mediums that might be called as the aspect of the digital marketing strategy of a business. That might include promotional efforts through the Web, mobile phones, and social media platform.

In other words, digital marketing is the advanced technique of brand promotion through on-line, unlike traditional marketing techniques. This can be very effective, result-driven and beneficial technique of marketing if this has applied with the latest techniques. A digital marketing company, if you hire to promote your service on the web, must well know about market-oriented creativity and new innovative techniques for advertisement, and brotherlabs is one of the best seo companies in Hyderabad that deal with the delivering the best result.  Proving a convenient way to customers that they can access your business information anytime and any place just by their electronic device, digital marketing makes the best way and a well-known platform where people from all over the world can access the information easily. 

Understanding Digital MarketingIf you notice the current trend of online marketing, It’s changing consistently and growing rapidly. With the evolution of many online businesses in this industry, the concept of digital marketing strategies has been upgraded rapidly. Every startup business person or entrepreneur focuses on branding their business product and that’s why they are taking the assistance of electronic media i.e. digital marketing. They aim at branding attractively in order to boost their awareness quickly in the web world.

Digital Marketing vs. Traditional Marketing: A traditional business promotion take place through non-electronic or through print media in a newspaper, but in the modern corporate and commercial business demand is promoting your services through the digital platform. The marketing campaign must be well responsive and the ability of effective performance of a particular marketing strategy. 

Digital Marketing Service Provider: There are so many digital marketing companies in Hyderabad available who provides the best marketing strategy, but one thing is most important to choose the best from all. You can’t compromise with the quality to choose the wrong one. We are the best SEO company in Hyderabad and we will help you give you a right destination where you want to build your business. Reaching out all the requirements of our clients and dealing with the best marketing strategies are our goal to prove us best Seo Company in Hyderabad. 

Advantages Of Digital Marketing: Digital marketing techniques help your business to get more eyes on your website from all over the world and the web owner can easily get popularity on the web, this very important factor to be well known over the online world to get success. Our SEO services in Hyderabad …

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Houston SEO Firms Optimize SEO Clinics for Houston Websites

SEO Optimization has become a very popular term for Houston marketing managers and marketing directors. Houston executives are no longer advertising as much with direct mail, cold calling, and the phone book. Mostly due to the lack of leads that have been coming from those marketing channels and pieces.

To grab more leads, folks have allocated marketing funds over to SEO optimization firms that perform customized SEO services for website rankings in Google, Yahoo and Bing search engines.

SEO or Search Engine Optimization is the new strategy Internet marketing firms are using to doInternet Surgery on a business website’s with out-of-shape ranking. Business Oceans SEO is a good example of a Houston SEO Firm with skilled web surgeons.

It’s just like the skinny kid in gym class we knew in middle school. He just could not compete on any physical level. Once that kid got some help from his older cousin from Houston, Texas, he was on fire. He just needed the power boost from someone’s experience and expertise.

That’s the simple thing about good SEO Optimization firms. They can go in, diagnose, and operate on the web code with precision. Business Oceans™ is one of those firms. There are many other SEO firms: Rank Hierachy, A-1 Marketing, Infinity Brands come to mind as well. Some are very basic for do-it-yourself SEO optimizers. Some are so expensive, only Best Buy can afford them. There are literally hundreds of SEO firms.

After doing an analysis of SEO work that Business Oceans™ does, it’s evident they do have some skill in the art of SEO optimization for keywords. Many of their web clients rank in the top 10 results on Google, Yahoo and Bing, with a number of keywords in the top 3 ranks. That’s good for business.

Since a customer in Houston is going to type in “Houston…Keyword”, any Houston business who wants that lead, needs their website to be showing up on the 1st page of web searches.

There are two ways to do that. Either with organic SEO optimization or pay-per-click advertising, which has a few options. For most folks who do Internet marketing, it can give a good ROI and lead generation, if they can afford the $500-$5,000 monthly fees. That’s the range for regional ranking SEO campaign work.

The major cost is just like surgery. The more complex and invasive the firm needs to be, the more you’ll pay. Either way, there will paying involved.

Newbies to SEO Optimization sometimes think they can barter a one-time fee of $500 max and they will soon be shooting past their Houston web competitors on Google with hundreds of new monthly leads. Let me save you some disappointment, it does not work that way.

The Internet is full of wackos and scams, but you can be assured a professional Houston SEO firm that has been in business a while with good references will be worth every penny.

Would you do heart surgery on …

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Website Design Services Knoxville, Tn (tennessee)

With increasing competition among companies in Tennessee for dominating the online market segments, website design companies in Knoxville are offering highly competitive and affordable website design services in Knoxville and Tennessee. Most of these companies have years of experience in the web design field and are equipped with all the necessary manpower and software tools to provide quick and reliable web design services. The services and strategies adopted by these firms are all aimed at achieving long lasting benefits for their clients in Knoxville, Tennessee.

Professional Web Design Services in Knoxville

The website designers in Knoxville, TN offer services to meet the requirements of upcoming as well as established corporate firms that wish to have a dedicated web service for customers. To cover all areas in web design, most Knoxville website design companies have their own permanent web development teams which include multimedia professionals, animators, graphic designers, copywriters, optimization professionals and marketing professionals.

For implementing contemporary and unique designs to client websites, these companies make use of the latest graphic tools and softwares available in the market. Apart from excellent contents and graphics, these web companies also provide streaming audio and video contents along with interactive multimedia sessions.

Drive Targeted Traffic to Your Website

The website design services being provided by these firms range from simple website design to designing complicated ecommerce websites which require advanced security features for secure online transactions. Search engine optimization (SEO) is another key service provided by these website design companies in Tennessee, and it plays a key role in attracting traffic to web pages. The optimization services aim at achieving higher search engine results in major search engines such as Google, Yahoo and MSN.

As there are several website design companies in Knoxville, make sure you choose the right company to design your website and a small investment in one of these companies can surely make a positive impact for your business.…

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The Importance Of On-Page SEO

SEO or search engine optimization is one of the many internet marketing techniques used by many web masters to increase their visibility in any search engines, particularly in major search engines such as Google and Yahoo!. There are currently two types of SEO techniques used for a successful SEO campaign. These are the on-page and off-page SEO. Many consider that off-page influences are given more weight than that of on-page SEO factors. However the use of on-page SEO techniques increases the chances of a website getting indexed by different search engines. So what are the techniques used for a website to get indexed? Website Directories Directories are one of the many ways for a website to get indexed even without the help of off-page SEO factors. A website is usually indexed through search engines’ crawlers. Crawlers have only one main objective, to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click. Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review. According to SEO Philippines consultants, Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that aren’t discoverable by automatically following links.
However, search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled which is why its very important to include a sitemap so as to make it easier for search engine crawlers to crawl the whole site. Another factor is that if the website is too long, Google would usually truncate the website to just crawl only half of a website.
Cross Linking Other than the techniques used in off-page SEO, such as link building, links within a website is also very popular important in on-page SEO. Cross linking is a method used between pages of the same website. Even though a website isn’t optimized for SEO, this method is still used by many web masters. In SEO, links pointing to a certain page makes it important for search engine crawlers, which is why giving more links back to a website’s main page as well as inside linking increases the likelihood of websites to rank high in PageRank. Off-page SEO works simultaneously with cross linking. Link building would usually target the same page in which cross linking are concentrated to further increase the success of SEO campaigns both for on-page and off-page SEO. Content Optimization Content optimization is divided into several parts, the first is the content visually seen by visitors and those that are …

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Climb The Alexa Ranking Ladder

Alexa is a kind of search engine that measures the popularity of websites that are visited by surfers who have an Alexa toolbar installed in their browser. Since the toolbar has been downloaded over ten million times, it is safe to suppose that a lot of surfers use it – a lot, but not the majority. How does Alexa calculate a website’s traffic rank? Er, difficult to say exactly. What the boffins at Alexa say they do is take all the previous three months of surfing data from the toolbar users and kind of mash it together in a saucepan. Then they throw in a few “secret ingredients” and other undisclosed “diverse traffic data sauces” and leave it to simmer until it has reduced down to a single number – your website’s Alexa traffic rank! Some people have expressed a degree of scepticism about Alexa’s cookery. Despite the scepticism, Alexa is still important in providing some sort of guide to overall website ranking, especially for the higher ranked sites and is used as a rough guide by a lot of website owners, who see an improvement in their Alexa rank as evidence that they are making progress. It is important to stress that Alexa rank and traffic volume are not inextricably linked. You could have a great site that attracts a lot of targeted traffic, but still have an Alexa rank of over a million. (The lower the number, the higher the rank.) Still, a site that ranks highly on Alexa will gain a lot of credibility and you will find plenty of highly ranked websites (i.e. anything below 100,000) that display their Alexa ranking on their homepages. So, here are a few tips to help you get your site up the Alexa ranking ladder: For best results use Firefox and install the Alexa toolbar using Firefox’s Search Status extension and set your website homepage as the default page. Next, place the Alexa widget on your website. The widget will display your Alexa rank, and send feedback about your site to Alexa. Customize the Alexa tool bar and add a link to the toolbar download page. Every time it is downloaded you will get some credit from Alexa. A lot of Website owners tend to have the Alexa toolbar on their browsers. They also tend to visit web directories, so if you post your site on a number of popular directories you stand a good chance of having it viewed on browsers that have the Alexa toolbar installed. Website owners also tend to hang out on Internet marketing and SEO forums. Join those forums, post a link to your website in your forum signature and you might pick up some extra Alexa juice. Write articles about Alexa and other SEO tips and post them on your website or blog. Your aim is to attract visitors who may be interested to learn about Alexa and download the toolbar from your site. Add a page of marketing resources to your website and …

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