Internet Marketing: Definition, Advantages And Challenges

Internet marketing refers to the promotion of goods and services by using the means of World Wide Web. A company also promotes its brand image. An entrepreneur can reach out to the international market through Internet. This form of promotion enables a businessman to explore newer and more business opportunities across seas and in far flung places. In this way, one can create a number of opportunities to expand the business of the corporation. The World Wide Web offers an interactive medium for the business owners to get in touch with their customers. It is also a means of advertising through which a merchant can build the relationship with the customers.

What is Internet promotion?

It is also called online marketing, e-marketing or web marketing. This form of advertising involves e-commerce or banner advertising, affiliate promotion, websites and much more. A harmonious amalgam of all these forms of promotion enables a marketer to successfully promote the online business. You can also use e-commerce which is a platform where goods or products are directly sold either consumers or other businesses. The placement of orders and payment of transaction is operated through the Internet. The online banners are the advertisements displayed on this medium. You can effectively advertise the goods and services. It helps you to establish the online presence of the company. Website also establishes the presence of the company over the Internet. In other words, you can establish the position of your credibility through this medium.


There are many benefits accompanied with the online promotion. It enables a merchant to establish a position of credibility and authenticity through company website. You can easily get in touch with the customers and convert the leads into sales through email marketing. You can explore new markets and enlarge the market share. Tapping the potential of Internet medium bears fruitful results.


The Internet medium can draw only those customers who use this medium. The connection problems or complicated company sites are a few of the barriers. The buyers are unable to touch or try the product as a result of which they can be discouraged from purchasing. All these are a few challenges and marketers should attempt to overcome these challenges.…

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Free Web Design Software – A Beginner’S Crash Course


Business owners who are starting their online business do not like to make mistakes. They do not like the feeling that they are shooting blind in the dark. Creating web design is like solving a big puzzle. There are owners of web and technical businesses such as web hosting who have learned that web design is too complicated for an ordinary business owner who does not have any technical skills. Even though there are lots of websites offering products and services, most online business owners struggle with creating and developing their website design. That is why there are companies that provide free web design software and a beginners’ crash course. A beginners’ crash course main objective is to explain all terminologies and essential concepts in creating web designs. Another objective of a beginners’ crash course is to teach website owners on how to maintain their website. In beginners’ crash course, it is clear that websites are utilized everyday by any business owners needs to reach, market to target and distribute information with by using the World Wide Web.

At the same time, there are web hosting companies that offer their clients and future clients free web design software that can help their clients to create designs of their own website. Whether their clients want to have home business websites that offer internet services and internet products or just want to have their own personal websites, these free web design software are available to assist them. The free web design software explains step-by-step methods on how they can design their website, establish, and manage.

The free web design software employs web design applications that are always simple and easy to use. This free web design software is made for starters, who do not have the requirement for more than 2 pages website. Internet website design software application programs are saved on a web host or a server and can be accessed by multiple Internet users. These software are so simple and user friendly because they are customized for beginners.

While the beginners’ crash course often have templates that are suitable for server applications that are hosted by web host companies. These beginners’ course have manuals for basic website templates to select from, add some images and texts, simple animations, colors and title of each pages. All the users need to do is to click using their mouse or just upload images and click the save and publish button. There are many kinds of website design programs like Dreamweaver, beta and flash. While, there are many types of web deign builders that provide website design program like Trellix, SiteStudio, RVSite Builder and SiteGalore.

Website design software is typically not accessible to the end user unswervingly, but as a substitute must be offered by the web hosting business but instead provide equipments for web hosting. When an website design software is made accessible to the Business owner, it is often needed that the user host their website with the source of that …

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The History of Internet Marketing

The early existence of internet marking started in the early 1990’s when text-based and simple websites were predominantly used in offering product or service information around the world. The Bristol-Myers Squibb was the first company that officially launched an online marketing campaign. A US-based drug company, the Bristol-Myers Squibb launched the use of online marketing to basically develop the public awareness in using a certain drug called “Excedrin”. During the tax season in 1997, law and marketing firms declared the Excedrin as a “Tax Headache” supplement from online advertising websites. Bristol-Myers provided an online free sample of the drug to American internet users.

According to Linda Himelstein of Business Week, the use of the World Wide Web in promoting Excedrin resulted to series of good responses coming from Bristol-Myers. Himelstein also wrote in her article that in just one or two days, the Brtistol-Myers already estimated 30,000 added names in their online customer list. Standardized technology industries such as Microsoft and IBM began to incorporate their internet providers and several software programs in the Bristol-Myer’s existing online marketing campaigns. Both industries also began throwing away millions of dollars from online marketing efforts to give way for the Bristol-Myer’s campaign. Several websites such as Yahoo is said to be one of the online-based firms that was able to quickly acquire high amount of profit from online marketing. Yahoo successfully targeted the “never before seen” type of messages from the online marketing industry. The highly trafficked website generated the monitoring of hits every online advertisement acquires per day. In 2000, many online marketing firms were forced by Yahoo to tighten their online advertising revenue. During the same year, Yahoo reported that the online marketing firms’ customer bases dwindled during the “Cooling Stage” of the US economy.

The expenses used for internet marketing in the US, Canada and other neighboring countries totaled to 300 Billion Dollars in 1996. In 1994, the average online marketing figure totaled to 175 Billion Dollars which were all spent for traditional advertising campaigns in one year. The online marketing industry began to rise when the number of internet users and home based businessmen or entrepreneurs continued to increase in America during the mid-1990’s. In the year 1997, the online advertising industry’s budget increased to $1 billion. Online marketing expertise and advertisement writer Bill McRea wrote in his article that one of the most popular online marketing firms in America and some European countries today is the “Houston Online Marketing”. According to McRea, the Houston online marketing has several advantages that comprises well with affiliated online marketing firms in the US including several western and European countries as well. The benefits of Houston online marketing provided by McRea include the following:

• Online consumers can easily log onto the website and get to know the overall features of the product or service any time of the day.

• Online marketing companies could save more money due to the website’s necessity in reducing sales force rates and online advertising expenses.…

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Streaming Video for Website Software © – Add Videos to Your Site!

Streaming Video for Website Software – are you still struggling on adding video(s) to your Site? There is an easy solution for all that. Webvideo is proven to be one of the most effective ways to increase your Site(s) conversion rate. If you are interested about reliable VDO-to-Web converters – read the following article.


Streaming Video for Website Software encodes and compresses your videos to the popular format of Flash-Video (.FLV) which is being used by many such as YouTube. At this point you have completed about 80% of the process – by inserting a short html code to the desired Web page and posting the files to your Site’s server your Webvideo(s) are ready for display. Just for you to know you have just generated streaming webvideos – they are instantly displayed by the viewer as they arrive.

Quick advantages

There are many benefits for using this solution; here are some of them:

  • This Web-marketing solution is a fraction of the cost of TV commercials.
  • It is easier and faster than generating plain text.
  • Automatically download and convert YouTube videos to play on your Website(s).
  • Provides a powerful tool that can easily get your message across to a wider audience.
  • Perfect solution for non-technical newbies.

We could count other important benefits provided by this technology, simply because it eliminates many technical difficulties involved with this encoding process.

Final words

Streaming Video for Website Software can significantly help you increase your incoming traffic and conversion rates simply because Flash-Videos have an amazing impact when compared to just plain text. It is recommended to test it live and experience how it easily enables you to further promote your online business.…

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Blue Whale Digital is fastest growing SEO Search Engine Optimization Company in UK

Search Engine Optimization (‘SEO’) is how Blue Whale Digital, the best SEO company in London UK, can help you to increase the number of visitors to your website by improving its ranking in the results yielded by search engines. The higher the position of your website, the higher the chance a user will visit your website.

Blue Whale Digital is one of the leading SEO Companies in London UK providing extremely helpful and cost effective Search Engine Optimization Services like Google Page 1 ranking results, manual quality Link Building, Article writing & submission, Directory Submission Services, Local and Global SEO Ranking Services, Keyword based SEO Services, Cheap SEO Company UK, Customize SEO Packages, Cheap SEO Services, Internet Marketing, Digital Branding, Email Web Marketing, Google Adwords PPC CPM CPC CPA Management Services, Google Pay per Click Advertising, PPT Video Marketing, Online Ad campaigns, Social Media Marketing Strategy, latest Google Yahoo Bing SEO Tips and Techniques, WordPress Blog SEO and News Content Writing to get your business on top of search engine results through various expert Search Engine Optimization techniques for clients based in UK.

These days, the internet plays a vital role in helping surfers find just about anything and the first thought is often “let’s check on Google”! Thus if a website is not optimized for search engines then the purpose of having a website gets defeated because internet users will never be able to find it while searching on search engines.

Search engines are the key to finding specific information on vast expanse of World Wide Web. Without sophisticated search engines, it would be virtually impossible to locate anything on the Web without knowing a specific URL. As the search engines are getting more and more sophisticated they are also making there algorithms for ranking websites stronger. The reason they are doing is to be able to give the most appropriate result to the user searching the internet.

Good Search Engine Optimization involves much more than keywords and phrases. Good   SEO Services UK also utilizes many areas of web design as well. Proper use of links, title tags and keyword phrases will help get your site the ranking that you were looking for. Not sure what search engine ranking is or why it is important? Consider this- when potential customers type keywords into a search engine, relevant sites will appear in a specific order. Those sites with better SEO will appear sooner than sites that are lacking sound SEO practices. This is important as it has been proven that a customer will generally only look at the first two to three pages in order to find website links that they are interested in exploring. If your site ranks lower than that you may just end up missing out on potential customers.

Now, to make a website popular quickly, people started using a “cheat” called “black hat” to easily get a good ranking in the search engine results. However the advanced and strong algorithms of the search engines have …

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Mostly used programming languages and their programming advantages

Nowadays, world wide clients are demanding for cost effective solutions along with high-performance speedy development. In recent internet marketing arena, designing a good website template and placing unique and relevant content is not enough for a profitable web businesses. Web programming is getting more value in terms of building flexible websites. Web programmers are skilled in many programing platforms and satisfying the clients with their expertise.

In recent web industry as well as in software industry there are mainly three types of programming platforms getting famous in regards to their superb resource, their security and easy availability in the market and they are PHP platform, dot net platform and the java platform. These three programming platforms have their own advantages according to their work procedures.

Advantages of Java programming

1. As a programming language Java is secure, multi threaded, distributed, high-performance, object-oriented, robust, dynamic and portable in nature.
2. Java applets are platform independent and utilized for web programming.
3. Mobile applications made by Java is fully compatible with any mobile operating systems. In software development this is denoted as prime feature of Java mobile applications.
4. Enterprise Java Beans (EJB), Remote method Invocation (RMI) are globally accepted architecture for distributed systems.
5. Struts, CORBA, Hibernate, DAO are widely accepted Java architectures which fully support internationalization (i18n) for enterprise applications.
6. In Java programing, we can use any kind of database (paid or non-paid) as per the client’s requirement, i.e. for choosing database, Java programming language does not create any burden.
7. We all know that Java is a open source programming language and it is easily available in the market without any hassle.

Advantages of Dot Net programming

1. In Dot Net programing the programming codes and the HTML exist in different files.
2. Dot Net frame works are hugely used for doing specific applications.
3. Automatic garbage collection is possible in Dot Net programming.
4. Dot Net uses safe type cast and Strong and powerful IDE’s for better and faster application development.
5. As this is a consistent programming model, it has got the direct support for security, in short Dot Net is highly secured programming language.
6. Dot Net provides an attribute called Serialization which is used for publishing or producing an item in the form of a series of information bits.
7. It is language independent, so if the team has multiple skill expertise like C#, Dot Net, C++, developers can still work on the same project with different skills set.
8. MS technologies provides RAD (rapid application development) to deliver project faster, because customers always prefer faster delivery.
9. Dot Net debugging is very effort-less therefore, can fix the bugs quicker.

Advantages of PHP programming

1. This programing language is accepted by maximum web programmers for its open source features.
2. PHP is a server side programming language that is widely used for web programming.
3. PHP language has some similarity with C and C++ programming. PHP syntax is quite similar to C and C++ …

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Learn Web Marketing

Should You Learn Web Marketing Now?

When it comes to doing business online, everyone needs to learn some degree of web marketing in order to stay abreast of the important trends in the industry, and to ensure that your online web presence always has maximum exposure.

With many businesses now taking the plunge and carrying out extensive web marketing campaigns, it is proving harder and harder to establish a strong foothold on the internet.

Perhaps you too have also experienced the struggle to get visitors to your website, and if so, you are not alone.

If you learn web marketing you can finally gain the advantage

Why the Necessity to Learn Web Marketing?

Web marketing is a skill for essential online business operations and without it, you are missing out. Learning web marketing doesn’t need to involve hiring experts to work for your business, or learning the skills yourself, but simply knowing what’s required to gain maximum exposure.

With countless advertising agencies and online marketing firms out there, they can do the dirty work, micromanaging advertising campaigns and ensuring that your goals are met.

If you learn web marketing it makes it easier for you, because finally, but you still will not be able to exploit the market like Wag the Dog Marketing does.

Using Wag the Dog Marketing allows you to make knowledgeable decisions that could drastically affect the future of your business. Too many business owners simply offload the responsibility of marketing. It is a sorely overlooked but highly important part of business development, and knowing a little is essential.

After all, without marketing, how can you effectively take your business forward? Taking advantage of Wag the Dog Marketing lets you take advantage of new channels and a more diverse customer group.

Learning Web Marketing is Essential for Success

One of the biggest fears is that learning web marketing is expensive and time consuming. In fact it is completely the opposite, because these days one of the most effective ways to learn the basics is to actually hire an advertising/marketing agency and to work closely with them.

This ensures your site gets the exposure it needs, whilst at the same time you can benefit from the education of a lifetime working closely with experts.

It also gives you the opportunity to learn only what you need to know. If you want to learn online marketing further, then you can always decide later on whether or not you want to directly manage online marketing, or simply outsource it to the professionals.

By hiring Wag the Dog Marketing to help you with your marketing strategy, you also save a great deal over the longer term, because often the hardest part of a marketing initiative is the initial set-up.

Andrew   Anderson…

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Yahoo: A Brief History of Yahoo! What You Need to Know

In January of 1994, two graduate students at Stanford University, Jerry Yang and David Filo created what we know today as Yahoo Originally named Jerrys Guide to the World Wide Web, Yahoo was a directory that organized other web sites into a hierarchy. The history of Yahoo begins.

Unlike other search engines, Yahoo gained swift popularity. Just twelve months after its creation, Yang and Filo had over one million hits on their year old search engine. The sheer volume of people using it prompted Filo and Yang to incorporate Yahoo early in 1995

The name Yahoo however, was already taken by other enterprises; Filo and Yang were forced to add the exclamation mark in order to trademark it. Yahoo went public on April 12 1996 were it earned a total of 2.6 million dollars.

With its growing popularity, Yahoo started buying out companies such as eGroups and GeoCities. However, most of the buy outs produced a great deal of controversy since Yahoo had a reputation of changing terms of services when they bought a company

As the history of Yahoo unfolds and Yahoo’s phenomenal climb to success, Yahoo creators and shareholders were confident that they had themselves a goldmine that would enjoy a great deal of business success. They didnt predict the burst of the internet bubble in the early two thousands. Yahoo survived the crisis but the value of Yahoo stocks dropped to $8.11, an all time low.

To help rebuild itself, Yahoo formed partnerships with telecommunication companies and internet providers, these alliances led to the creation of content rich broadband services that actively competed with AOL.

Yahoo uses a combination of web crawlers compiled and indexed results to rank the websites that are registered on their search engine. In March of 2004 Yahoo launched a paid inclusion service. Webmasters could, for a fee, purchase a submission to Yahoo’s human compiled directory. The annual yearly fee is about three hundred dollars. The theory is that the listing humans provide will influence web crawlers into giving the website a higher ranking. The paid inclusion program was a lucrative venture for Yahoo but was unpopular with webmasters. Paid inclusion did not guarantee a high ranking; it only guaranteed that the business would be ranked.

Yahoo, like other businesses, keeps its eye on the future. Currently Yahoo offers a multitude of services that cater to nearly all online activities. These services include Yahoo Mail, Yahoo Groups, Yahoo Maps and Driving Directions, and Yahoo Messenger. While Google holds the top spot in search engines Yahoo is standing strong in second place. Yahoo competes by offering its customers vertical search services such as, Yahoo Image, Yahoo Local, Yahoo Shopping Search, Yahoo Video, and Yahoo! News. Although Yahoo is second to Google it is still a favorite among many online search engine users. As the history of yahoo continues to unfold the future looks bright.…

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Insurance Agency Websites And The Call To Action

Perhaps your insurance agency has embarked upon a new insurance agency website marketing plan. Your plan might include a comprehensive website redesign replete with updated branding and a contemporary look and feel. You may have hired a copyrighter or editor to punch up your content, and spent a significant amount of time ensuring information on all of your insurance lines are included on your new and improved insurance agency website. Hopefully you added a insurance agency blog and other types of dynamic content to improve your website stickiness. However, the question still remains, what have you done about your “call to action”?

According to a call to action is defined as, “The portion of an advertisement or marketing effort that requests that a consumer perform a specific action. Examples of calls to action include the purchase of a good or service or the completion of a questionnaire.” This is a good start to for our insurance agency website call to action discussion. There are many calls to action you can use on your insurance agency website:

  1. Click here to subscribe to our newsletter
  2. Click here to register for our workshop
  3. Click here to register for our next webinar
  4. Click here for a quote
  5. Click here to request additional information
  6. Click here to receive our case studies
  7. Click here to chat with a representative
  8. Click here to be connected with a licensed agent
  9. Click here to watch our video
  10. Click here to see what our clients have to say

These are just a few examples of insurance agency calls to action. The first 6 examples, which are boldfaced, would result in the receipt of contact information. A simple form would appear and your prospect would fill out a few fields, like name, company and email address. Items 7 and 8, noted in italics, would result in direct contact with agency personnel either via a text chat or live phone call. The last two items, 9 and 10 would result in additional insurance agency website review, with a goal of a more engaging call to action on an ensuing web page.

There are many more call to actions, though you certainly wouldn’t use all of these on any given insurance agency web page. In fact, most of the time, you should have one call to action per page, unless you’ve segmented you web page into specialty lines with each containing a clear, compelling and succinct call to action. With the increasing emphasis and importance of insurance agency websites as they pertain to an overall insurance agency marketing plan, the creation, position and type of call to action is extremely important to your overall web strategy. Remember, if your insurance agency plans to invest time or money in an overall insurance agency website marketing plan, which can include insurance search engine marketing, insurance agency SEO and possibly even agency PPC campaigns, you must ensure you have given significant consideration to your call to action.…

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Why is Content so Important in Internet Marketing & Search Engine Rankings

Content on your web site is the soul of the web site. In addition to well designed and attractive layout with easy navigation, visitors are also hungry for well written informative content. Well written sales page will ceratinly persuade and compel visitors to purchase the products or services offerered.

Good content works as your sales rep, generates confidence and is important if the main purpose of the website is to sell the products or services. The sales copy must accurately describe the products or services offered (without overpitching), explain the benefits of these products and services and compel the visitor to make a purchase. This should be done with style of presenting the facts & without blatantly advertising the products and services. Writing this type of copy may be complicated and requires hiring a sales copywriter who is experienced and skilled at writing this type of informative and persuasive content. If you cannot afford a professional copy writer, write your copy and ask your friends for comments. Review the content based on the feed back.

Sales copy written by an amateur or an inexperienced writer will not likely be as effective as copy written by a professional with a great deal of experience in Internet marketing.

The content on your website is very important because it will greatly influence your search engine rankings. This is critical because high search engine rankings help your business to reach a considerably larger audience. Good content is likely to be linked by webmasters from their websites resulting in more targeted traffic.

Internet users are typically looking for information quickly and want immediate results to their inquiries. Search engines are profiling the visitors and develop complicated algorithms to push the most relevant content or websites when a user searches using a keyword or phrase. Internet users realize the value of search engines and are likely to only visit websites which rank well in the search engines. This includes websites which rank on the first page or second page of search results.

A web store selling Movie DVDs/music or expensive designer apparels from a a well designed website with superior range of inventory at excellent prices will certainly attract enquiries & orders pf it is ranked well in search engines. A poorly ranked web site will miss out on a great deal of search engine driven market and free advertising. Quality content helps improve page ranking and can push your page in the first 10 or 20 search results. That is why the content on your website is considered the king. Websites containing optimized content for keywords relevant to your products or services will likely rank well with search engines. Hiring a writer skilled in writing optimized content can help to improve your search engine rankings so you can reach more potential customers.…

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