An E-Commerce Guide for Black Friday 2016
For most of the SMBs, the Black Friday Weekend is a difficult sales holiday because of the challenge of competing against the larger e-commerce players. This is because SMBs just cannot afford to sustain price cuts and deals that their competitors are able to afford. This does not mean though that you have to disregard the Black Friday Weekend. All the SMB has to strive for is being unique in the crowd using some creative strategies. There are strategies that you can use to help you achieve increased traffic during this weekend.
The email strategy is the first thing that you should optimize. Marketing through the email is one of the most effective tools at the moment as it is a primary channel for lead generation. Until the sales begin, you should be sending out emails helping the customers count down to the weekend. If you are able to personalize these emails, the better it will be for you. There is targeted email marketing that ensures the personalization of emails. For you to get useful information that you are going to use to personalize the emails, you must observe the purchase history of the customers as well as their behavior.
If the sales are spread over a long period of time, you are likely to benefit from the weekend. This is because you will be creating excitement and customer awareness at the same time and this will benefit the SMB at the end of the day. Spreading the sales will avoid the SMB from being overwhelmed with rush orders that they are unable to fulfill. Selling through online marketplaces is another strategy that you could implement this Black Friday Weekend. The largest percentage of the retail market is owned by the online marketplaces and if you sell on this platforms, you are going to get higher level of sales. Credibility and trust are some of the benefits you will enjoy if you sell on these platforms for the SMBs that are not popular.
Even though the SMB is striving to grow, you should be proud of the size of the company. Mass production that the larger companies are more famous for, the customers are slowly backing down from them. This is why you should be proud of the small size because customers are now more interested in the niche items and exclusive products. The site you have for the SMB should be responsive to all types of devices. The customer is not only buying on their mobile devices but also researching the product before buying it. The site should make sure that from the product images to the checkout is responsive. This Black Friday Weekend, m-commerce is going to be the major thing and as an SMB, you should follow this lead.