SEO Optimization has become a very popular term for Houston marketing managers and marketing directors. Houston executives are no longer advertising as much with direct mail, cold calling, and the phone book. Mostly due to the lack of leads that have been coming from those marketing channels and pieces.
To grab more leads, folks have allocated marketing funds over to SEO optimization firms that perform customized SEO services for website rankings in Google, Yahoo and Bing search engines.
SEO or Search Engine Optimization is the new strategy Internet marketing firms are using to do ‘Internet Surgery‘ on a business website’s with out-of-shape ranking. Business Oceans SEO is a good example of a Houston SEO Firm with skilled ‘web surgeons‘.
It’s just like the skinny kid in gym class we knew in middle school. He just could not compete on any physical level. Once that kid got some help from his older cousin from Houston, Texas, he was on fire. He just needed the power boost from someone’s experience and expertise.
That’s the simple thing about good SEO Optimization firms. They can go in, diagnose, and operate on the web code with precision. Business Oceans™ is one of those firms. There are many other SEO firms: Rank Hierachy, A-1 Marketing, Infinity Brands come to mind as well. Some are very basic for do-it-yourself SEO optimizers. Some are so expensive, only Best Buy can afford them. There are literally hundreds of SEO firms.
After doing an analysis of SEO work that Business Oceans™ does, it’s evident they do have some skill in the art of SEO optimization for keywords. Many of their web clients rank in the top 10 results on Google, Yahoo and Bing, with a number of keywords in the top 3 ranks. That’s good for business.
Since a customer in Houston is going to type in “Houston…Keyword”, any Houston business who wants that lead, needs their website to be showing up on the 1st page of web searches.
There are two ways to do that. Either with organic SEO optimization or pay-per-click advertising, which has a few options. For most folks who do Internet marketing, it can give a good ROI and lead generation, if they can afford the $500-$5,000 monthly fees. That’s the range for regional ranking SEO campaign work.
The major cost is just like surgery. The more complex and invasive the firm needs to be, the more you’ll pay. Either way, there will paying involved.
Newbies to SEO Optimization sometimes think they can barter a one-time fee of $500 max and they will soon be shooting past their Houston web competitors on Google with hundreds of new monthly leads. Let me save you some disappointment, it does not work that way.
The Internet is full of wackos and scams, but you can be assured a professional Houston SEO firm that has been in business a while with good references will be worth every penny.
Would you do heart surgery on yourself? Would you pay a cheap surgeon $500? I wouldn’t either. Too messy. You usually do get what you pay for. That’s why a KIA is cheap, because it’s a lower-end product. No offense to KIA. I’m sure many financially frugal folks appreciate the low cost transportation.
The difference between pay-per-click advertising and ‘organic’ SEO is that natural SEO takes longer, but can have better long-term results. Pay-per-click advertising is usually more expensive, but can create almost instant web traffic to a website. I’d suggest using Google AdWords since they get over 60% of the search engine market share.
That’s 3 out of 5 customers a website’s link can be in front of when there are searches for “Houston Plumber” 1,000 times per month or “Houston Private Investigator” 720 times a month.
Those are actual, search statistics by the way. How much is worth for say 10% of those 1,000 customers? Even if a website can get 5%, that is 50 conversions in to revenue. Average plumbing job is $100. Ha! I’m laughing to. That was a joke. A one-hundred dollar plumber visit, that’s funny. Okay, let’s get a real figure.
Multiply 50 customers times $200 each. That equals $10,000. Go ahead and use $4,000 as the profit margin.
I think it’s easy to justify spending $2,000 a month on SEO Optimizatoin when you get $4,000 in new revenue. Plus, once a website is ranking high, most SEO monitoring and SEO maintenance is only $200-$1,000 a month depending on the complexity and competitiveness of the client’s keywords.
That’s why SEO Optimization and Pay-per-Click Advertising are the new frontier in marketing services.
If you know about SEO, then finding a good ‘web surgeon‘ just got a little easier. If you know very little, Business Oceans™ may be a good place to start as they tend to service small to medium website budgets.