You probably know that paid advertising is a great way to help people reach your website so that you can increase your brand awareness and business in overall. However, for startups and small businesses, it could be an expensive thing to do, especially if you do not have a slight idea on what you are doing.
This particular article will provide you with insights on the most popular online ads so that you can understand where to invest. The best way to do it is to hire ad agencies that will help you spend your money smartly so that you can get a return on investment as soon as possible.
- Google Ads
We have to start with the most popular one, and that is Google. We can check statistic records that stated that in November 2016, Google was the most visited web platform in the USA with more than 246 million unique visits. It means that it shares approximately 63.4% of the USA search engines and providers.
You will be able to choose two types of ads through this particular provider:
- Text Ads – Text ads will appear on every search engine page. Some companies would pay so that people could notice them while they are browsing online. Increasing your brand awareness is great. Click here to learn more about them.
- Display Ads – They will appear when people are browsing through various websites with targeted searches that will be close to your specific niche.
You have to pay every time someone clicks on the ad, which is called in marketing world pay-per-click advertising. Since this particular search engine features great influence, it is important to consider it for your business too.
If you decide to invest in paid ads from Google, you should understand that it could bring you amazing results, but it does not work for everyone. It depends on the type of business you work and SEO value of your website and paid ad.
Check this website: https://www.searchenginejournal.com/seo-value-content/208912/ to learn how to determine the SEO value of your ad or content.
Banner ads depend from industry to industry, which means that if you have a younger audience, they will ignore the banner because they will know that it is an ad. On the other hand, if you decide to promote retirement service, you will more likely get clicks from the elderly population.
At the same time, PPC ads have various degrees of success, but you have to implement the appropriate keywords so that you can rank better. If you have many competitors in your industry, and low budget for marketing, you will get to the bottom of the page.
If you decide to use niche keywords, you will be able to reach higher ranks. It is an effective strategy for small businesses to use paid advertising at the early stage because it will help you raise your brand awareness.
Overall, we can say that pursuing Google AdWords is an expensive advertising channel especially if you have a small business. Of course, everything depends on your industry as well as a budget that you have.
- Facebook Ads
You can also choose PPC (pay-per-click) ads on Facebook similarly as on Google. Due to a wide array of personal information that Facebook features in their database, you will be able to target much better than on other sites and advertisement channels.
Since the user can put everything from their personal information to individual tastes and interests, you will be able to get a perfect filter for your advertisements. Also, the best thing about it is that you can use it for the affordable price tag.
This particular type of advertising tends to fail for two important reasons:
- Your business did not have the comprehensive strategy in place.
- You approached Ads with wrong intentions
It is vital to understand that Facebook Ads are passive, which means that you will reach a wide array of people, but maybe they are not in buying mood when they see the ad. You will not be able to make a direct selling through it as on other platforms, but everything depends on your product or service.
If you want to check the best tips on how to promote your business on Facebook, you can do it by clicking here.
The most effective way to use Facebook ads especially if you have a small business is:
- If you want to increase social exposure and brand awareness
- If you want to reach, find and capture leads.
You should focus on social return on investment during the Facebook campaign, which means that you will see the number of people who engaged through reach, impressions, shares, likes and click rate.
You can also analyze it in real time and adjust them too so that you can increase their effectiveness. If you want to learn how to maximize your budget for Facebook Ads, you should visit this link: https://blog.bufferapp.com/facebook-advertising-tips.
In overall, Facebook ads are the most effective and affordable way to market your small business. At the same time, you should have in mind that more than 90% of small business requires social presence to create an effect on the target audience.
You have to make a solid campaign, and the rest will be history.